The family launched the contemporary knitwear brand in 2009 after selling their successful SWEATER.COM business in 2006. Their New York upbringing and West Coast lifestyle inspires their love and passion for creating casual yet dramatic luxury knitwear. They bring four generations of knowledge about global sourcing and fashion marketing to create an exciting brand that is unique in the marketplace. In a short time, the bi-costal family has built the hottest international brand in women’s better contemporary knitwear by blending effortless beach chic with sexy sophistication.

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